OUR STORY

In a country, where the wine production counts more than thousands of years, the first Georgian wine brandy appears only in 19th century and is connected to David Sarajishvili name. David Sarajishvili’s biggest will and tireless effort resulted in creating the first Georgian wine brandy. Exactly this person established the first classic brandy making technology in Georgia and produced the cognac accordingly. The company was launched in 1884 and in about three years in 1887 - produced the first product.

1884

David Sarajishvili established the first classical brandy making technology in Georgia.

1887

The company produced its first product

1890

For producing the wine brandy, “Sarajishvili” always used classical technology - aging spirits in oak barrels. After France, Georgia became the first country in the Russian Empire that started to produce wine brandy and officially called it "Cognac".

Georgian brandy was awarded with gold medals at Paris, Brussels and Chicago international exhibitions.

1913

1889-1912

Company earned the exceptional status: “the provider of Russian Emperors house”.

1921

During the communist period, the brandy factory became the government property and was named as “Tbilisi Brandy Factory.”

1939-1954

During this period, the factory was built, and it was here that the stock of unique spirits distilled in different regions of Georgia was gathered. Among them, the oldest were distilled in 1893–1905 under the direct leadership of David Sarajishvili.

1994

The company became the private property again, and regained the name “Sarajishvili”.

2006

Was made complete re-branding and implementation of International Classification of brandy (cognac)

2010

Sarajishvili's unique line was created. It unites special products, drinks, which embody the idea of its creation.

2016

Sarajishvili brandy is being sold in 20 countries of the world

2018

History

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In 2018, to celebrate the 100th anniversary of Georgia's independence, a special limited-edition beverage, “Independence,” was created using unique spirit from 1918.

Only a symbolic quantity of 1918 bottles was released, each with a unique number and engraving.

TECHNOLOGY

It’s been more than a century since “Sarajishvili” started to produce wine brandy. Creating wine brandy is a complicated process, requiring right technology and creative intervention. Making of tasty and high-quality brandy is a real art

HARVEST

It’s been more than a century since “Sarajishvili” started to produce the excellent wine brandy. The secret of our success lies in a vine. David Sarajishvili has spent pretty much time to study and research Georgian vine spices and finally found the most appropriate for wine brandy – Tsiska, Tsolikauri, Goruli Mtsvane, Chinuri, and Rkatsiteli.

wine

Creating wine brandy is a complicated process, requiring right technology and creative intervention. Company “Sarajishvili” pays big attention to proper harvest time. Our wine is made according to European technology and is moderately sweet and sour, with neutral fruit flavor. The right time of distillation helps us to take the leading position in the local market.

double distillation

Using classical technology while producing is one of the advantages of “Sarajishvili ”. Distillation of spiritsis highly important step in making wine brandy. “Sarajishvili” is the only company in Georgia, which uses French Charente distillation machine for creating the high-quality spirits.

aging

Aging of spirits is highly responsible process in brandy production. Being as one of the oldest companies, “Sarajishvili” follows only traditional methods of aging. Our spirits are stored in 350-400 litter oak barrels at least for three years. Young brandy spirit extracts substances from the oak timber and after being oxidized it gets unique taste and aroma. When cognac gets into reaction with an oak barrel and air, approximately 3 % of spirits evaporates. The evaporated spirit is called as the “share of angels”.

blending

Blending is the very important creative process. A person involved in blending has to follow his intuition and taste in order to create an unforgettable blend with stable, smooth taste. “Sarajishvili” succeeds in creating rich and interesting compositions thanks to the unique collection of old and manifold spirits preserved in the company’s reserves.

ASSIMILATION

The accomplishing stage of brandy production is resting of the blend. At “Sarajishvili ” this process takes place exclusively in oak barrels and lasts from 4 to 12 months. At this stage of producing components of wine brandy harmonically blend with each other and are transformed into a unique drink.

COLLECTION

The age-old experience, work of the talented master blenders, and the pursuit of excellence created rich and unique collection of the company Sarajishvili. Each product of Sarajishvili has its own outstanding history, age, origin, character, appearance and qualities.

Today, Sarajishvili unites its production under three main lines.

Classification of marks, united under Classical line occurs according to the international standard.

Unique line unites special products, drinks, which embody the idea of its creation.

The vintage line has its own concept – all the drinks are created from the blend, which consists spirits of one age.

CLASSIC LINE

Collection

Tasting Experience

TASTING EXPERIENCE

CLASSIC

WITH ICE

COCKTAILS

BRAND IDENTITY

MISSION

Our goal is to create a product/brand through the presentation of our century-old history, traditions, and experience, to share with people the wisdom and wealth accumulated over time, and to increase our contribution in the international space with local roots and universal values.

VISION

Stable growth based on quality and competitive positioning of the Georgian product on the global market.

BRAND PROMISE

Do your best and I will fight with you. Believe that you too can create a new stage in both your own life and the country’s history.

Brand Archetypes

Brand Personality Archetype – Creator
Desire – to create a durable, value-based product; to gain inspiration and pleasure from the creative process.
Goal – to give life to one's vision, to enjoy the result created, and to share this experience with others.
Fear – to become ordinary, unremarkable, and emotionally empty — an existence without love and value.
Strategy – to be distinctive and attractive visually, in content, and emotionally. To establish one’s own rules and standard.
Task – to create a culture and establish its own vision. To build relationships with people and the environment.
Reward – to be creative, a creator of value, to have imagination. To earn gratitude.

BRAND ARCHETYPES

VALUES

• Heritage
• Dignity
• Strength
• Precision
• Perfection

COMMUNICATION TONE

• Inspirational
• Optimistic
• Confident
• Acts NOT Ads – do good and talk about it
• Investment, not charity

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ASSOCIATIONS WITH CONSUMERS

Worthy
Refined
Creative
Modern
Elegant
Tasteful
Confident
Romantic

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ASSOCIATIONS RELATED TO PRODUCT CONSUMPTION

Intimate
Invigorating
Prestigious
Inspiring
Engaging in conversation
Enjoyable

PRODUCT QUALITIES

Produced from unique Georgian grape spirits, aged in oak barrels, a drink with a refined oak flavour.

RELATIONSHIP BETWEEN CONSUMERS AND THE BRAND

To attain the trust and engage in dialogue.

BRAND IDEAL

‘’Sarajishvili’’ exists to create a space where a person partakes in the diverse goodness of life.

The Brand as a Symbol

A wild goat standing atop a hill

Hilltop – a symbol of truth, faith, and inner peace.

Mounting the hilltop – overcoming spiritual and physical obstacles; a message for those who achieve success through struggle. It is a process of inner growth, endurance, and gaining tranquility.

Wild goat – a freedom-loving, strong, and agile creature. It is characterized by courage, naturally acknowledges risk, and does not give in to difficulty. The mountain goat is a symbol of dignity and uniqueness — rare and valuable.

UNIQUE SELLING PROPOSITION

COGNAC

LUXURY DRINK

HIGH SOCIAL STATUS

COMPLEX

SARAJISHVILI AS A BRAND

EXPERIENCED

WELL-KNOWN

NATIONAL

HIGH QUALITY

SARAJISHVILI

THINGS TO REMEMBER

Endless creative searching, professionalism, devotion to the business and pursuit of progress are the main characteristics of the company – “Sarajishvili“.

TIME

Since 1884, "Sarajishvili" has been creating its own rhythm, tradition, preserving values, and moving towards modernity with persistent calmness. The brand’s unique three-century history defines its distinguished place where quality, style, and taste meet.

UNIQUE SPIRITS

‘’Sarajishvili's’’ company collection includes thousands of spirits of different ages, made from grape varieties of three distinctive regions. It is precisely this regional diversity that creates the unique taste and aroma of the spirits.
Spirits distilled in the same year but from different origins clearly reflect the natural characteristics of their regions. The most outstanding part of the collection is the oldest reserves — spirits created in 1893 and 1905 under the supervision of David Sarajishvili himself.

GEORGIA

Georgia is the ancient homeland of wine, where there is an 8000-year-old continuous winemaking tradition and 525 indigenous grape varieties.

It is precisely on this rich heritage that ‘’Sarajishvili's’’ wine brandy is based, created from the unique varieties of Georgian vines:

Tsitska and Tsolikauri — from Western Georgia
Chinese and Goruli Mtsvane — from Kartli
Rkatsiteli — from Kakheti

Each variety expresses the taste characteristics of its region and forms the diverse, rich character of the brand.

The uniqueness of the ‘’Sarajishvili’’ wine brandy is defined by the special combination of Georgian grape varieties, soil, and climate.

TECHNOLOGY

Method-Technology That Creates Sarajishvili's Quality

David Sarajishvili knew well that creating a high-quality brandy begins with the correct selection of grape varieties. That is why, before starting, he thoroughly studied local varieties and eventually selected six of them, which met his main requirement — naturally high acidity.

The Advantage of Georgian Varieties

The Georgian vine varieties selected for "Sarajishvili" are unique. Unlike European ones, they are simultaneously characterized by both high acidity and high sugar content, which creates a rarely encountered natural balance for brandy.

Natural Purity and the Role of Oak

Our wine brand is naturally clarified — it is not filtered in order to preserve aromatic components.
In the aging process, oak barrels are given special importance:

Only oak wood contains lignin – a substance that, in reaction with alcohol, produces unique aromas;
The porous structure of oak allows the liquid constant contact with oxygen;
This is how the brandy becomes “softened” and the taste is deepened.

Original Distillation Method

Sarajishvili’s technological advantage is largely based on a specially developed process that we use during distillation with Charentais-type alembics.

How does our method work?

We extract part of the third fraction of the distillation, which is rich in natural aromatic substances (such as phenylethyl alcohol and enanthic components);
This aromatic layer is added back into the wine to be distilled, significantly improving the final spirit’s quality.

The remaining so-called “aromatic waters”:

Are collected separately, from a specific alcohol content range;
Are aged 4–6 months in old oak barrels;
During this time, the liquid becomes “ennobled” and is later added to 3–5-year-old brandy blends.

As a result, we get a young wine brandy that already possesses richness, softness, and aromatic depth — unlike other brandies in the same age category.

In the production of both ‘’Sarajishvili’s’’ classic and unique lines, only the distillation method using Charentais-type alembics is used, which ensures the brandy's highest quality and refined aromatic characteristics.