In a country, where the wine production counts more than thousands of years, the first Georgian wine brandy appears only in 19th century and is connected to David Sarajishvili name. David Sarajishvili’s biggest will and tireless effort resulted in creating the first Georgian wine brandy. Exactly this person established the first classic brandy making technology in Georgia and produced the cognac accordingly. The company was launched in 1884 and in about three years in 1887 - produced the first product.
1884
David Sarajishvili established the first classical brandy making technology in Georgia.
1887
The company produced its first product
1890
For producing the wine brandy, “Sarajishvili” always used classical technology - aging spirits in oak barrels. After France, Georgia became the first country in the Russian Empire that started to produce wine brandy and officially called it "Cognac".
Georgian brandy was awarded with gold medals at Paris, Brussels and Chicago international exhibitions.
1913
1889-1912
Company earned the exceptional status: “the provider of Russian Emperors house”.
1921
During the communist period, the brandy factory became the government property and was named as “Tbilisi Brandy Factory.”
1939-1954
The construction of current factory was completed. The collection of unique spirits distilled in different regions of Georgia was collected in this factory, including the oldest one distilled in 1893 -1905 under David Sarajishvili's leadership.
1994
The company became the private property again, and regained the name “Sarajishvili”.
2006
Was made complete re-branding and implementation of International Classification of brandy (cognac)
2010
Sarajishvili's unique line was created. It unites special products, drinks, which embody the idea of its creation.
2018
Sarajishvili brandy is being sold in 20 countries of the world
TECHNOLOGY
It’s been more than a century since “Sarajishvili” started to produce wine brandy. Creating wine brandy is a complicated process, requiring right technology and creative intervention. Making of tasty and high-quality brandy is a real art
HARVEST
It’s been more than a century since “Sarajishvili” started to produce the excellent wine brandy. The secret of our success lies in a vine. David Sarajishvili has spent pretty much time to study and research Georgian vine spices and finally found the most appropriate for wine brandy – Tsiska, Tsolikauri, Goruli Mtsvane, Chinuri, and Rkatsiteli.
wine
Creating wine brandy is a complicated process, requiring right technology and creative intervention. Company “Sarajishvili” pays big attention to proper harvest time. Our wine is made according to European technology and is moderately sweet and sour, with neutral fruit flavor. The right time of distillation helps us to take the leading position in the local market.
double distillation
Using classical technology while producing is one of the advantages of “Sarajishvili ”. Distillation of spiritsis highly important step in making wine brandy. “Sarajishvili” is the only company in Georgia, which uses French Charente distillation machine for creating the high-quality spirits.
aging
Aging of spirits is highly responsible process in brandy production. Being as one of the oldest companies, “Sarajishvili” follows only traditional methods of aging. Our spirits are stored in 350-400 litter oak barrels at least for three years. Young brandy spirit extracts substances from the oak timber and after being oxidized it gets unique taste and aroma. When cognac gets into reaction with an oak barrel and air, approximately 3 % of spirits evaporates. The evaporated spirit is called as the “share of angels”.
blending
Blending is the very important creative process. A person involved in blending has to follow his intuition and taste in order to create an unforgettable blend with stable, smooth taste. “Sarajishvili” succeeds in creating rich and interesting compositions thanks to the unique collection of old and manifold spirits preserved in the company’s reserves.
ASSIMILATION
The accomplishing stage of brandy production is resting of the blend. At “Sarajishvili ” this process takes place exclusively in oak barrels and lasts from 4 to 12 months. At this stage of producing components of wine brandy harmonically blend with each other and are transformed into a unique drink.
COLLECTION
The age-old experience, work of the talented master blenders, and the pursuit of excellence created rich and unique collection of the company Sarajishvili. Each product of Sarajishvili has its own outstanding history, age, origin, character, appearance and qualities.
Today, Sarajishvili unites its production under three main lines.
Classification of marks, united under Classical line occurs according to the international standard.
Unique line unites special products, drinks, which embody the idea of its creation.
The vintage line has its own concept – all the drinks are created from the blend, which consists spirits of one age.
TASTING EXPERIENCE
CLASSIC
WITH ICE
COCKTAILS
BRAND IDENTITY
MISSION
To create the global product/brand by highlighting our century-old history, traditions, experience and make it available for people as the wealth created in the time with the fusion of traditions and innovatory approaches.
VISION
The most successful Georgian brand, which will be recognized as one of the main associations around Georgia.
BRAND PROMISE
Do your best and I will fight with you, because you may be a special person to create a new page in the history of the country.
Connection with product:
Sarajishvili, as a drink of ideas
BRAND ARCHETYPES
EXPLORER - To learn what’s constant in life by always changing your environment
ACHIVER- To prove yourself through amazing acts
MOTIVATOR - To achieve amazing goals by getting people excited about a cause
VALUES
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Patriotism
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Honor
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Obstinacy
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Perfection
COMMUNICATION TONALITY
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Motivational
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Optimistic
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Bold
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Acts NOT Ads - Do good and talk about it
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Investment NOT Charity
ASSOCIATIONS WITH CONSUMERS
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Self-respecting
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Aesthetic
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Confident
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Romantic
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Creative
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Tasteful
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Trendy
ASSOCIATIONS RELATED TO PRODUCT CONSUMPTION
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Intimate
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Invigorating
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Prestigious
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Inspiring
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Engaging in conversation
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Enjoyable
PRODUCT QUALITIES
Produced from unique Georgian grape spirits, aged in oak barrels, a drink with a refined oak flavour.
RELATIONSHIP BETWEEN CONSUMERS AND THE BRAND
To attain the trust and engage in dialogue.
BRAND IDEAL
Sarajishvili exists in order for people to create an environment where they will indulge in different pleasures of life.
Brand as symbol
A wild goat standing atop a hill
Hilltop: symbol of truth, spirituality and faith
Mounting the hilltop: overcoming spiritual and physical obstacles, embracing the truth and achieving success, spiritual growth; attaining peace
Wild goat: free, flexible, risk-taking, courageous, elusive (balance, respect)
Man mounts the hilltop of success, truth and spirituality by overcoming difficulties, obstacles and problems through love of freedom, courage and other virtues.
UNIQUE SELLING PROPOSITION
COGNAC
LUXURY DRINK
HIGH SOCIAL STATUS
COMPLEX
SARAJISHVILI AS A BRAND
EXPERIENCED
WELL-KNOWN
NATIONAL
HIGH QUALITY
SARAJISHVILI
THINGS TO REMEMBER
Endless creative searching, professionalism, devotion to the business and pursuit of progress are the main characteristics of the company – “Sarajishvili“.
01
TIME
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Sarajishvili is one of the oldest companies in Georgia.
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Time, three centuries of history is a guarantee of uniqueness.
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More than one century of experience in the production of high-quality alcohol
UNIQUE SPIRITS
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Storage contains thousands of spirits, carefully stored in oak barrels, of different ages and coming from different corners of Georgia
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Large selection of spirits from different origins of the same year
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Today the company has ancient unique wine brandy spirit distilled in 1893 and 1905, which were made under the supervision of David Sarajishvili.
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Our Master blender - is creating unique samples of the wine brandy for more then 30 years.
GEORGIA
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Georgia – The Cradle of Wine
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8 000 years of continuous tradition of winemaking with over 525 indigenous grape varieties.
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Sarajishvili brandy spirits are made from the following varieties: Tsitska, Tsolikauri - in western Georgia; Chinese, Goruli Mtsvane - in Kartli, Rkatsiteli - in Kakheti.
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It is the vine varieties soil and climate that determine Sarajishvili's unique taste
TECHNOLOGY
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The company has a continuous production cycle.
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Distillation of spirits is one of the most important steps in making wine brandy. “Sarajishvili” uses French Charente distillation machine for creating the high-quality spirits.
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In the case of ordinary brandies, freshly fermented wine is distilled along with yeast biomass. This process gives opportunity to create much more aromatic and high quality wine brandy spirit.
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In 1890 producing by classical technology of Sarajishvili cognac has been approved and it is still valid - aging of spirits in oak barrels. After France, Georgia was the first country in the Russian empire to start producing wine brandy and officially named it "cognac".
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Monitoring of the aging dynamics of eau de vie in barrels once every 6 months.
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All cognac is brandy, but not all brandy can be considered cognac. The difference between a cognac and a wine brandy is only in the name! Sarajishvili wine brandy is produced in Georgia using classic cognac making technology.
RECOGNITION
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Nowadays, Sarajishvili brandy is being sold in 20 countries of 4 Continent around the world.
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The product produced by Sarajishvili house gained more than 250 rewards on international exhibitions
INTERNATIONAL SALES
COMMUNICATION CHANNELS
DIGITAL
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Website
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Blogs
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Social Media (FB,Insatgram, Youtube, Pinterest)Email
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Influencers
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Online Media placement
FACE TO FACE
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Tastings
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Master blander visit
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Tour on the factory
TRADITIONAL
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Print (content NO Ads)
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Events
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Sponsorship events
TOP COMMUNICATION MESSAGES
SINCE 1884
SARAJISHVILI – BEST GIFT
COCKTAILS
CELEBRATE NY WITH SARAJISHVILI
CELEBRATE SPECIAL MOMENTS WITH SARAJISHVILI
GLASS OF LOVE
N1 FAMILY OWNED GEORGIAN WINE BRANDY
THE SPIRIT OF CHANGE
GIFT THE HISTORY
YOUR HISTORY
POINT OF SALES COMMUNICATION
Sarajishvili's products are distributed to end users through stores. Accordingly, the buyers of the product are consumers, as well as supermarkets / hypermarkets, retailers, and on-trade sellers.
OFF TRADE
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Merchandising
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Discounts
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Promoters
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Trails products
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No tastings
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Competitions through the stuff
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Visits to our factory
ON TRADE
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Displays and stands
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Degustation
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Room Mini bars
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Staff training/ degustation
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Menu standards
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Cocktails
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Competitions through the stuff
CORPORATE
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Brand Shop
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Special offers
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Unique Line
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Special Gifts
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News Letters
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Degustation
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Special Events
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Engraving